How these startups are hoping to cash in on massive opportunity in internet of things market

Fresh from the sale of their first venture focused on the heating, ventilation and air conditioning (HVAC) market, Shishir Gupta, Nithin David and Varun Gupta embarked on what they thought was their next breakthrough idea.

In mid-2013, the trio decided to devise solar air conditioners based on their previous experience in the market but, after some pilots, they discovered the idea was commercially unviable.

From the ashes of their second enterprise, they did manage one small gain — a connected controller that reduced energy use by 30% during the night. Using this, they pushed their entrepreneurial energy in a new direction — towards the rapidly emerging opportunity in the internet of things (IoT), or devices and objects that send and receive data over the internet. Rather than build large systems for this, their new venture Oakter is thinking much smaller. It is building out a series of IoT-based devices to “smarten” homes across India.

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